Experience It Tours Morocco sahara
Experience It Tours Morocco Casablanca
Experience It Tours Morocco Chefchaouen

Experience It Tours was founded by Jeff Wilson after he moved to Morocco, some 19 years ago. The company has been organising private, custom-made tours ever since. Jeff and his team have deep understanding and expertise of their destination, tailor-making each trip for each individual group and all at great value.

Good to know

  • The top-rated Morocco specialists.
  • Tailor-made private itineraries.
  • Quality guides, accommodations & ground services.

Key information

Destinations Destinations Morocco
Activity Activity Luxury, Family, Active, Hiking & Trekking, Culture
Tour Type Tour Type Custom itinerary, Private guided tour

Experience It Tours Reviews

What people are saying about Experience It Tours


We all enjoyed our trip very much. My wife and I are lucky to have visited over 80 countries and this trip ranks among the very best. The tour was very well organized, special places to stay and a very knowledgeable driver who seemed to know about half the people in the country. As you well know Morocco is a visually rich environment, I took dozens of photographs on the trip. Thank you for organizing this for us.


The complete itinerary was vast and impressive. From Casablanca to the middle Atlas majestic mountains to the Sahara desert and so on. Our driver, Majid was interesting, knowledgeable and pleasant. Accommodations were excellent. The food was good. I really enjoyed the breakfasts and Majid was interesting. Travelling with my friend, and not with a multitude of other travelers, was a treat. Often travelling in large groups, one can get lost and end up feeling a little left out. Of course, with just 2 guests, we could have all our needs met.

We would recommend Experience It Tours to everyone without any hesitation.

Cynthia & Roger

We took the Fabulous Fortnight tour and the highlights of our trip are the desert and the souk in Marrakech. Our Driver Youssef had excellent knowledge of his country. He was very professional and passionate about telling us about Morocco. Always on time. Very good at anticipating our needs. He followed through with doing what he said. The accommodations in Fes, the desert, Skoura and Marrakech were excellent. The people in each place were very nice and worked to make our stay enjoyable. If we were to go again on this tour, we would add an additional day in Fes and Marrakech.

We would absolutely recommend Experience It Tours to everyone without any hesitation.

Preferred hotels

A small selection of Experience It Tours's carefully-selected hotels. All hotels can be changed to suit your requirements and budget


Riad Boussa

A firm favourite among visitors to Morocco, Riad Boussa is located in the heart of the lively Marrakesh medina, providing a calm oasis amid the hubbub of the souk. Enjoy the shaded terrace, cosy lounges and comfort of the well appointed bedrooms, and then set back out again to continue exploring this fascinating city!


Riad Myra

Ideally located in Fes, in the heart of the Medina, this 4* equivalent hotel offers the traditional welcome of a Moroccan Riad with the elegance of original Moorish architecture, antique furniture and a terrace overlooking the beautiful city of Fes.


Riad Fès

Located in the ancient city of Fès, the Riad Fès hotel serves undying beauty and impeccable service in a warm atmosphere. Discover excellence and get immersed into a new world defined by elegance and exclusivity.

What's included

All trips with Experience It Tours include the following services. Get in touch to find out more.

Included Accommodation

All nights in hand-chosen hotels, traditional Moroccan riads, and carefully selected guesthouses. All hotels can be adjusted according to budget and preference.

Included Guided excursions

Expert driver-guide to escort you throughout the journey, guide you on excursions, and help you get under the surface to understand daily life in Morocco.

Included Ground transfers

All airport collections, hotel transfers and any other ground connections.

Included Breakfast

All hotel breakfasts, and some lunches according to the itinerary. Your guide will happily offer restaurant recommendations for evening meals.

Why Horizon Guides?

Impartial guidebooks

Impartial guidebooks

Our travel guides are written by the leading experts in their destinations. We never take payment for positive coverage so you can count on us for impartial travel advice.

Expert itineraries

Expert itineraries

Suggested itineraries and routes to help you scratch beneath the surface, avoid the tourist traps, and plan an authentic, responsible and enjoyable journey.

Specialist advice

Specialist advice

Get friendly, expert travel advice and custom itineraries from some of the world’s best tour operators, with no spam, pressure or commitment to book.