Sat at the crossroads between Africa and Europe, Morocco is a land of contrasts. Major cities with art-deco centres lead to rural areas that are as diverse as their residents. Rural oases gaze out over the Sahara Desert, while the snow-capped Atlas Mountains tower over the country.

A riot of colour at every turn, a burst of flavour in every plate, and the gentle call to prayer five times per day awaken senses. To best understand Morocco, roll up your sleeves and learn to cook a traditional tagine, soak up the surf culture along its coastline, or learn one of the traditional trades (zellig tilework, leathersmithing, or even coppersmithing) from a master craftsman.

The cuisine — fresh from the field, valleys and oceans — is known for being flavourful rather than spicy. But it’s the warm hospitality and enriching encounters that make a trip to Morocco unforgettable.